Discover Our Brands

Accor Apartment & Realty has adopted a strong five-brand strategy as a key element in its success. This strategy offers guests a clear choice of accommodation and guides their expectations, while providing owner partners with the opportunity to match their property with the appropriate brand to maximize occupancy and returns. Additionally, having five clearly defined brands and target markets enables the group to effectively position the brand and target communications to the appropriate audience, thus maximizing marketing effectiveness and reducing waste of marketing funds.